Océane Massé

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eventssocial media marketing

Live tweeting events

Status: employed by ID Champagne-Ardenne (October 2015 – January 2018)

As part of its activities, ID Champagne-Ardenne staged events every year. Tweeting live was a way to build a community around the events and to give a voice to the participants.

Two examples of events, from which I live tweeted:

  • The annual conference “Assises recherche et entreprises” gathered over 500 participants, who attended talks, panel discussions and workshops about the research and corporate worlds’ role in the promotion of innovation in France.
  • In November 2017 PME 2.0 invited 130 guests to learn more about the digital transformation in French SMEs.

 

Tasks

Before the event:

  • Picking a dedicated hashtag and displaying it on all communication media before and during the event
  • Gathering useful information: speakers’ name, role and Twitter-username, event timetable, hashtags
  • Pre-schedule tweeting using Buffer
  • Posting on social media channels with the dedicated hashtag

During the event:

  • Tweeting while using topic related hashtags
  • Liking, retweeting and commenting related posts
  • Monitoring other channels such as Facebook and LinkedIn

After the event:

  • Sharing event reports with the community

 

 

Related Projects

Social media strategy & community management

29 June 2018

About me

I’m a digital project manager passionate about hearing, learning and telling stories. Since 2011 I have run digital and print communication projects together with stunning people & companies.

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Get in touch

Email me at hello@oceanemasse.com

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